Jill Cataldo

File this one under "What is Dominick's thinking now?"

Over the past few weeks, Cellfire subscribers received emails notifying them that Dominick's has decided not to participate in Cellfire ecoupons anymore. From the wording in the email, it seemed that this was a temporary situation, as Cellfire hoped that they'd be available to Dominick's shoppers again soon. A press release I received from Cellfire echoed the same sentiment -- this was a temporary decision on Dominick's part.

Apparently, though, it's not temporary. And not only is Cellfire not coming back, PGEsaver and Shortcuts ecoupons may now be off the table too. Dominick's is apparently putting all of their eggs in the "Just For U" basket.

In addition to the wonderful coupons we find in our newspaper inserts and online, many stores are also offering electronic coupons as well! These coupons can be loaded onto your shopper's card for your store, and you automatically receive the savings at checkout.