Jill Cataldo

So, I'm walking through Jewel and I spot an item in the dairy case that many readers have written me to say exists, yet it hadn't hit my store... until now.

"Shopper's Value" imitation shredded cheese.

For those who missed the news, SuperValu's CEO has decided to take a more "Wal-Mart-like" approach to Jewel and remove up to 25% of the products they previously carried, replacing them with Shopper's Value house brands in an attempt to "cater to women." (Note that the Jewel stores themselves are not at fault here -- they have no say in this as it was ultimately SuperValu's decision.)

But... is ANYONE going to buy this? Especially with a Catalina sale running this week that makes name-brand Kraft shredded cheese one-quarter of this price?