Supermarkets vs. Supercenters: A must-read!
In my Super-Couponing classes, I'm often asked the question whether it's easier just to shop at an "everyday low price" supercenter vs. a "more expensive" supermarket with coupons to get the same savings. If you've used coupons for any length of time, you know that you'll actually get much better savings at the "more expensive" supermarkets by following the sales and matching them with coupons.
This morning, a new Super WalMart opened in our town, and I ventured over to check it out. Now, I've been shopping at Dominick's all week, and I'm very familiar with the sale prices that are currently running over there. So when I walked the aisles at Super WalMart today, I jotted down some of the prices on 21 items that I've been buying all week at Dominick's, matching the same products and sizes. And here's what I found:
| Item |
Super Walmart |
Dominick's |
| DelMonte Orchard Fresh jarred fruit | $3.42 | $2.50 |
| DelMonte SuperFruit cup | $1.97 | $1.50 |
| Electrasol / Finish dishwasher detergent | $4.26 | $3.99 |
| Reynolds Wrap - 50 sq. ft. | $3.32 | $2.29 |
| Bertolli bagged pasta sauce | $2.32 | $2.00 |
| Sun Chips | $2.97 | $1.99 |
| Baked Lays | $3.28 | $3.00 |
| Horizon organic milk | $3.50 | $3.99 |
| Special K cereal | $2.50 | $2.99 |
| CapriSun | $1.89 | $1.49 |
| Fiber One toaster pastries | $1.98 | $2.00 |
| Chinet paper plates | $4.24 | $3.00 |
| GoodLife dog and cat food (4lb bags) | $6.97 | $4.99 |
| Kashi frozen pizza | $4.75 | $4.99 |
| Smart Balance Buttery Spread | $2.50 | $2.50 |
| Ocean Spray Cranergy juice | $2.98 | $2.99 |
| Ice Mountain 700ml 6-pack water | $2.00 | $1.99 |
| Store brand bleach - 64 oz (Wal-Mart / Bright Green) | $1.52 | $1.49 |
| Store brand tissue - (Wal-Mart 120ct./ Bright Green 150ct.) | $1.24 | $1.49 |
| Store brand napkins - (Wal-Mart / Bright Green) | $1.99 | $1.99 |
Are you surprised? If you're a coupon shopper, you're probably not... the sales prices at a supermarket are almost always lower than the "everyday low prices" of a supercenter. On the few items that WalMart had priced lower, the difference was minimal at best.
BUT... take these things into consideration too. ALL of these items are included in the current "Spend $30, get $10 back" deal at Dominicks. So, if you buy $30 worth of them, another third of that price is coming right back to you at checkout! Now, even the items that are slightly higher priced at Dominick's are actually going to cost less than Super WalMart's everyday prices:
| Item |
Super Walmart everyday price | Dominick's sale price | Post $10 Catalina Dominick's price |
| DelMonte Orchard Fresh jarred fruit | $3.42 | $2.50 | $1.65 |
| DelMonte SuperFruit cup | $1.97 | $1.50 | $0.99 |
| Electrasol / Finish dishwasher detergent | $4.26 | $3.99 | $2.63 |
| Reynolds Wrap - 50 sq. ft. | $3.32 | $2.29 | $1.51 |
| Bertolli bagged pasta sauce | $2.32 | $2.00 | $1.32 |
| Sun Chips | $2.97 | $1.99 | $1.31 |
| Baked Lays | $3.28 | $3.00 | $2.00 |
| Horizon organic milk | $3.50 | $3.99 | $2.63 |
| Special K cereal | $2.50 | $2.99 | $1.97 |
| CapriSun | $1.89 | $1.49 | $0.98 |
| Fiber One toaster pastries | $1.98 | $2.00 | $1.32 |
| Chinet paper plates | $4.24 | $3.00 | $2.00 |
| GoodLife dog and cat food (4lb bags) | $6.97 | $4.99 | $3.29 |
| Kashi frozen pizza | $4.75 | $4.99 | $3.29 |
| Smart Balance Buttery Spread | $2.50 | $2.50 | $1.65 |
| Ocean Spray Cranergy juice | $2.98 | $2.99 | $1.97 |
| Ice Mountain 700ml 6-pack water | $2.00 | $1.99 | $1.31 |
| Store brand bleach - 64 oz (Wal-Mart / Bright Green) | $1.52 | $1.49 | $0.98 |
| Store brand tissue - (Wal-Mart 120ct./ Bright Green 150ct.) | $1.24 | $1.49 | $0.98 |
| Store brand napkins - (Wal-Mart / Bright Green) | $1.99 | $1.99 | $1.31 |
And, also consider the coupons! At Dominick's, the Ocean Spray Cranergy has $2 hangtag coupons on the bottles, making them just .99 before the $30/$10 Catalina deal. All of Dominick's store-brand Bright Green products will be $1 cheaper too, because there are $1 off Bright Green coupons in the current Dominick's flyer and on their site as well. The Ice Mountain water is part of a second Dominick's Catalina deal, which will net you another $2 back for every 2 6-packs you buy. And at Dominick's, the Chinet paper plates have peelie coupons on them for buy one package, get another free. So, after coupons and Catalinas, here's where we are:
| Item |
Super WalMart everyday price | Post $10 Catalina Dominick's price | Coupon value | Final WalMart price |
Final Dominick's price |
| DelMonte Orchard Fresh jarred fruit | $3.42 | $1.65 | $1.00 | $2.42 | $0.65 |
| DelMonte SuperFruit cup | $1.97 | $0.99 | $1.00 | $0.97 | -$0.01 |
| Electrasol / Finish detergent | $4.26 | $2.63 | $2.50 | $1.76 | $0.13 |
| Reynolds Wrap - 50 sq. ft. | $3.32 | $1.51 | $0.55 | $2.77 | $0.96 |
| Bertolli bagged pasta sauce | $2.32 | $1.32 | $1.00 | $1.32 | $0.32 |
| Sun Chips |
$2.97 | $1.31 | $1.00 | $1.97 | $0.31 |
| Baked Lays | $3.28 | $2.00 | $1.00 | $2.28 | $1.00 |
| Horizon organic milk | $3.50 | $2.63 | $0.55 | $2.95 | $2.08 |
| Special K cereal | $2.50 | $1.97 | $0.70 | $1.80 | $1.27 |
| CapriSun | $1.89 | $0.98 | $1.00 | $0.89 | -$0.02 |
| Fiber One toaster pastries | $1.98 | $1.32 | $0.50 | $1.48 | $0.82 |
| Chinet paper plates | $4.24 | $2.00 | Doms B1G1F | $4.24/1 | $2.00/2 |
| GoodLife dog and cat food | $6.97 | $3.29 | $3.00 | $3.97 | $0.29 |
| Kashi frozen pizza | $4.75 | $3.29 | $3.00 | $1.75 | $0.29 |
| Smart Balance Buttery Spread | $2.50 | $1.65 | $0.50 | $2.00 | $1.15 |
| Ocean Spray Cranergy juice | $2.98 | $1.97 | Doms $2.00 | $2.98 | -$0.03 |
| Ice Mountain 700ml 6-pack water | $2.00 | $1.31 | Doms $2 off 2 | $2.00/1 | $0.62/2 |
| Store brand bleach | $1.52 | $0.98 | Doms $1.00 | $1.52 | $0.32 |
| Store brand tissue | $1.24 | $0.98 | Doms $1.00 | $1.52 | $0.32 |
| Store brand napkins | $1.99 | $1.31 | Doms $1.00 | $1.99 | $0.66 |
The post-coupon prices, even at Wal-Mart, don't come close to the post-coupon, post-Catalina prices at Dominick's this week. At Dominick's, some of these items are even free, with overage, after coupons. And because supermarkets often have other promotions running at the same time, you may end up with even more free things shopping the supermarket sales. At Dominick's, buying any 3 Special K products will also earn you a free case of Refreshe bottled water too!
So, is the supercenter really the least expensive place to shop? Matching coupons to supermarket sale prices and promotions truly will save you much more money than shopping at a supercenter.





WOW!
I'm a young married mom of a just-turned-2-year-old, and I used to be completely ANTI-WALMART. However, when our living and job situation changed, I couldn't justify shopping at Jewel (which by the way is across the street) because I would end up paying $.50-$1 more for staple items like milk, eggs, or butter, and increasing multiples for things like frozen pizza, shredded cheese, etc, and that definitely adds up. I would come home with so much less if I shopped at Jewel than if I spent the same amount at Walmart. Granted, I learned to hate buying produce and poultry from Walmart, as it never lasts as long or seems as fresh. (I seriously wonder about their stocking methods sometimes.) Even though I became great at hitting our fixed $80/week grocery budget, my husband would still seem confused at the small amount of items I brought home for that price.
Last week my girlfriend told me about your website. I've become obsessed pretty quickly!!! I can't believe that you can actually MAKE money buying groceries, or reduce your costs by 80%!! I have to mention that I used to be a non-believer in coupons, as I thought they'd cause you to buy items you wouldn't otherwise buy, therefore making you spend more money than originally intended. Last week I found 2 coupons for things already on my list, and using them at Jewel caused my total savings to total $9.75.
This week, after trying your method of matching sales with coupons and catalinas, my total savings between 3 stores was about $35 PLUS $8 in catalinas!! Prior to reading your website, IF I shopped at Jewel, my savings usually read $2-3 per trip.
I cannot thank you enough for creating this site and taking the time to keep us all informed. Instead of feeling half-guilty and worried when I got home from the stores today, I felt excited and proud that I am helping our family's bottom line. Now I know there is a better way to shop!! I am so excited to continue accruing coupon inserts for future shopping trips. I know my savings will only increase from here on out! And, two of my girlfriends are coming with me to your class scheduled next month in Cary.
Thanks again for sharing your wisdom!!!
Big savings
I just added up the end prices for both and the Walmart prices after coupons for all that would be $42.58.
The Dominick prices were $13.13.
That's significant. If I'm doing my math right you saved about 69% over Walmart. Great great example especialy for people who don't get it like we all do.
Got more stuff too
Plus she took home an extra case of water and 1 more package of plates vs. the Wal Mart scenario. Just echoing what everyone else has said, this is great!
I completely agree!
I have never been a big fan of Walmart. I've told my mom and sister several times that I find their prices to be higher than Target, Jewel, and Dominicks. I guess that's because I spend a little extra time working with the coupons and promotions. (I might add, it's time well spent.) Jewel and Dominicks, etc. need to hire you for their marketing department. Thanks for the great post. I need to share this with the skeptics in my family :)
Beautiful!
A beautiful example of why we do what we do.
I laugh at the people that say I'm wasting my time and should just take my coupons to Wal-mart. They really do not get how little we pay at the supermarket. I'm bookmarking this to share with some skeptics!
Great post
This is great. I like how this is so outlined for us. I hear that all the time too, don't waste your time with coupons, save more at Wal -Mart. But I know I get better deals at Jewel then at there any day and this shows it crystal clear.
Does it matter
How you figure in your coupons. Like, I was figuring them in pre $10 savings. You way gives us more savings, but is that how the store does it? If so, I'm going back!
Example:
Kashi frozen pizza $4.99 - $3 C = $1.99 less the $10 savings from Dominicks = 1.29.
I like your way better, am I wrong?
Coupons are cash
Think of your coupons AS cash. They're going to knock down the price we actually pay for these items, but the before-manufacturer coupon price is the price we're using to get to $30 and also getting 1/3 of back in the form of the $10 Catalina.
If I buy 6 Kashi pizzas ($4.99 each) I'm at $29.94. Add a bottle of Bright Green bleach to get over $30 (.49 after in-store coupon) - my total is $30.43. I've gone over $30 so I qualify for my $10 Catalina, but I'm also going to use six $3 coupons on the pizzas. Now, my post-coupon total is $12.43. I'll pay $12.43 and get $10 back. 6 pizzas and a bottle of bleach for $2.42 is a steal!
If I have a $10 Catalina from a previous transaction, I'll use that to help pay for this too. Then, I'll pay $2.43 out of pocket for the same items, but I'll get another $10 Catalina for next time too.
The only place the prices ring slightly different is with items that have Dominick's store coupons involved (as the Bright Green store-brand items do.) In the case of those, Dominick's figures their post-store-coupon price AS the purchase price. So, a bottle of bleach rings up at $0.49 after the store coupon, but you get 1/3 of that back in the form of the Catalina -- so the actual end cost of the bleach to you is $0.32.
At any rate... these sales are great ways to stock up and save!
I like your way better...
I get it now. I like your way much better! (And plus it's correct!) Looks like I have to plan another trip to Dominicks, now this time I won't forget to load my coupons to my card or forget the LWFG coupon flyer! Thanks for everything Jill and especially this post!!!.